Lux The Beauty Soap Case Study

As of 2009 Lux revenue was estimated at 1 billion.

Lux the beauty soap case study. The ranges of products that fall under the brand Lux include beauty soaps shower gels hair shampoos and conditioner and other bath additives. From its inception Lux has been the leading beauty soap brand in the Sri Lankan toilet soap market. Lux occupies a large market share in the Pakistani soap market as well as the international arena.

Lux was first introduced to the Sri Lankan market in 1931. Unauthorized copying or distributing is a violation of copyright law. Therefore they Lux The Beauty Soap Case Studywill be able to Lux The Beauty Soap Case Studydeliver to you a well-written document.

Lux - A success story Lux beauty soap is a brand of Unilever and is among the most popular soaps globally. It was positioned as a beauty soap in India and HUL has since used successful film actors of the timesuch as Leela Chitnis Madhubala Hema Malini and Kareena Kapoorto endorse the product. The main purpose of the project is to find what strategies the company uses to market its world famous beauty soap LUX in Bangladesh.

Highlighting on the theme beauty soap of film stars lux wanted to develop a strong connection with the consumers by influencing on their belief and attitude that the soap has certain features and benefits which has influenced the. There was a lot of support internally at Unilever it struck a chord It. The soap which was endorsed by the beautiful film stars came to India in 1929.

Luxderived from the word luxury was launched in 1899 as a laundry soap in the UK. Lux is marketed primarily in Brazil India Thailand and South Africa4 Developed. Lux was launched in 1925 it became the first mass market toilet soap in the world.

Idea Working with Lux we did something more fundamental than traditional messaging we transformed the product. Lux had always chosen celebrities who can be well associated with the product and thereby boost its sales. Case Study Patient Tracheostomy Custom Curriculum Vitae Writers Website Usa The Pros And Cons Of Using The Internet Essay Indian Farmers Essay Hindi Unlimited revisions until you are satisfied.